With over 18 years of experience, Zoraya utilizes her expertise in the areas of marketing to help organizations accomplish their marketing and resource development needs.

Zoraya is responsible for business development for RayZo, Inc. and has assembled a team of highly talented professionals in web development, design, communications writing, and project management.

Since 2003, Zoraya has served as the Board of Directors President for La Casa de Don Pedro's Board of Directors - the first woman to hold this position since La Casa's founding in 1974.

Prior to founding RayZo, Zoraya was the Director of Economic Self-Sufficiency and Technology Initiatives and a member of the Extended Cabinet of the National Urban League in 2000. She was responsible for successful program delivery, fund development, effective management of budgets and timetables, and creating sustainable partnerships. Zoraya acted as the internal content manager for the League's web site and managed the League's Internet presence via internal committee. She conducted a series of events including CEO seminars, meetings and presentations. In addition, she was responsible for the web cast of the League's annual conference. During her two-year tenure at the National Urban League, she delivered testimony on the Digital Divide to the National Foundation for Women Legislators, which was used to develop model legislation for adoption by state legislators. Among other accomplishments, Zoraya led the win on a $2.7 million software grant from the Microsoft Corporation and a $1.5 million renewal grant from the Prudential Foundation. The grants were used to uniform the technological capacity of over 100 Urban League affiliates and assist several affiliates in understanding how to research and operate social enterprises or for-profit projects/partnerships. She was also credited with building 73 computer laboratories and training centers at 67 Urban League affiliates throughout the country within 15 months. In addition, Zoraya created two successful national-level partnerships funded at $220,000. The first was a fee-for-service employment partnership with a large corporation (Coca Cola Enterprises) and the second was an 18-city camp aign with Investment Companies Institute to conduct financial education training workshops for Urban League constituents.

Prior to joining the National Urban League, Zoraya served as President and Chief Executive Officer (Interim) for the Urban League of Essex County (ULEC) in Newark, New Jersey. She managed agency operations with a budget of $2.2 million and a staff of over 40 employees. She obtained $623,000 in new funding and $200,000 increases in program renewals. Prior to serving as Interim, Zoraya was consistently a member of the senior staff and was part of the team that built the League's Family Technology Center. Among her many accomplishments, she implemented successful media relations and marketing plans, executed profitable fundraisers, chaired the Strategic Planning Committee, designed data-collection procedures, and implemented a client tracking system.

Zoraya earned a Masters in Business Administration (MBA) from Rutgers Graduate School of Management in May 1993. While at business school, she was the Treasurer for the Rutgers Hispanic MBA Association and Director of Speaker Selection for the Rutgers Black MBA Association. She has served on the Board of the National Gathering for Social Entrepreneurs (currently known as "Social Enterprise Alliance"), the Essex County Workforce Investment Board, and the Newark Mayor's Office of Employment & Training Board ~ Newark's Workforce Investment Board (1998-1999).