What's New at RayZo!

Zoraya, President/CEO for RayZo, Inc. is currently providing operations management and executive search services for the Elizabethport Presbyterian Center located in Elizabeth, NJ. Zoraya's major tasks are to assist in recruiting and experienced executive director and to move operations into thier new 30,000 square foot building.

The Elizabethport Presbyterian Center, affectionately known as "The EPort Center" was established in 1965 to address the social and economic needs of the working poor during a time when major local manufacterers were closing their doors and there was social unrest across the nation. Founded by the Presbytery of Elizabeth, their mission is to be a witness to the caring concern of Christ by providing social services, childcare, youth programs, educational support, and ethical and spiritual guidance. EPort Center serves more than 2,500 economically disadvantaged residents annually through a variety of programs.

Zoraya is serving as the Director of Development for Independence: A Family of Services, Inc. wih responsibilities in resource development, marketing, fund raising, and grant writing.

Independence: A Family of Services, Inc. (IFS) is a community-based, nonprofit agency that has served at-risk youth and families in Essex County for 40 years. IFS began in 1971 as Independence High School, a nonprofit organization established to provide supportive, alternative education services to high school dropouts in Newark. Over the years, the scope of the agency’s activities expanded as we continued to meet pressing needs within the community, with Independence High School remaining a key component of the organization. In 1992, our name was changed to Independence: A Family of Services, Inc. to reflect the organization’s growth to the multi-service agency we are today.  IFS serves children, teenagers, adults, and their families who reside primarily in Northern New Jersey and who are at substantial risk of dealing with abuse, neglect, or other mental health issues; school failure; involvement or placement with the criminal justice system; out-of-home placement; current or future unemployment or underemployment status; and critical judgment errors.

The team at RayZo is organizing IFS’s 1st Annual Skateboard Camp & Festival

The team at RayZo is serving as lead organizer for New Community Corporation’s 45th Anniversary Celebration.  A series of events will mark the year-long celebration commemorating the anniversary and culminating on March 9, 2013 with a black tie gala.

Columbus Hospital LTACH Pushes to the Forefront on New Hospital Technologies

Columbus Launches Biomedical Informatics Center
Designed to Deliver Super-Informed Data
October 2011




Mayor Cory Booker attends the 3rd Annual Festival De La Familia celebrating Hispanic heritage month. This year's theme is "Let's Move!" in support of Michelle Obama's initiative to raise a healthier generation of kids.

For more information visit: www.letsmove.gov

For more information about Mayor Booker, please visit www.corybooker.com, www.facebook.com/corybooker, www.twitter.com/corybooker and www. youtube.com/corybooker.

RayZo provides media services

Credit union reaching out to small businesses

Wednesday, September 21, 2011
The Record

North Jersey Federal Credit Union held a mini-trade show Tuesday for business services providers in the lobby of its Totowa headquarters.

“New World Medicine™… Closer To Home”

RayZo Team Launches Ad Campaign for Columbus Hospital LTACH

Reopened in October 2010, Columbus Hospital LTACH needed to let those in Newark, NJ and Essex County know that they were back in the business of serving the community! Restoring a hospital that had beenclosed for over 3 years was a notable achievement in itself, however Columbus Hospital LTACH came back with superior specialty services for critically ill patients. Therefore, the hospital would serve not only patients in need, but also local hospitals with people requiring long term acute care. 

The hospital's philosophy of New World Medicine™ is the most important element of the campaign because it clearly states Columbus' commitment in bringing the most advanced acute medical care, within the USA, using the LTACH model of intensive care.

Update on RayZo Clients

MetLife Solutions Group
RayZo produced a DVD video entitled “A Commentary on Life at MetLife.”. The DVD included vignettes from several financial service representatives and management.

Elizabeth Development Company

Group photo: Mike Woods, Zorayz Lee-Hamlin, and Ines Rosales
Once again, RayZo is serving as event managers for a large-scale book bag and school supply giveaway for children in the City of Elizabeth.  Over 6,000 book bags stuffed with school supplies will be distributed at 7 sites strategically located throughout the city.


Left to right:
Mike Woods (Weather Anchor – Good Day NY), Zoraya Lee-Hamlin (RayZo President), MetLife’s Snoopy and Ines Rosales (Traffic Report – Good Day NY),
were on hand to help give out book bags during the 2010 back to school event.


RayZo Client In The News

View Press Release

View Star Ledger Ad


Placing a Focusing on the Client’s Identity

Columbus Hospital LTACH is designed to focus on patients with serious and complex medical conditions that require intense specialized treatment for an extended period of recovery time – usually about a month or more.  RayZo developed the ad campaign to promote its high-tech facility, positioning Columbus Hospital LTACH as the premier long-term care hospital within the Newark, NJ and Essex County region.  Billboard space, radio stations, and TV stations that served this population were selected to promote the hospital.

Branding and Identity Development

  • Consistent use of color and logo in all ad campaign elements including the billboard, web banners, and brochures.
  • Messaging using a photo representing a doctor using high-tech equipment. Billboard Ad | PDF


  • 30-second TV commercial to be aired on Bravo Network, CNN, ESPN and The Travel Channel.

Radio Ad

  • 30-second ads were placed on two popular radio stations serving distinct demographics in the North Jersey region, including;


  • Billboard locations were selected to provide 3 months of impressions, alternating with flow of traffic, east to west on Route 280 (major interstate highway) and Route 21.
    Billboard Ad | PDF